Do you have a web site for your business? Is your business taking advantage of the power of Facebook, Twitter, YouTube, Linked In, Pay Per Click Ads , or Direct email Marketing Campaigns? Whether you answered yes or no to either of these questions, this seminar can help you effectively establish or improve your organizations online presence by attracting new customers, and improving the relationship you have with your existing clients and customers. For us that means more sales and more growth which is a desirable achievement in this stale economy.

This seminar is designed specifically for managers, entrepreneurs, small businesses, church's, and public figures that want to spread their message, promote their brand in a low cost, mostly free manner.

You have probably read all the buzz about viral marketing , heard all about the power of Facebook and Twitter or maybe you have already adopted social media into your marketing. But do you know the proper etiquette, which tools to use, what to pay for and what should be free, how to integrate your existing website with social marketing or even how to adapt to this emerging technology? Again all these important questions plus many more will be answered in the 4 hour seminar.

Course Outline Part I

What you need to know about your existing Web Site

Things everyone should know, not just your site developer.  The first part of Unraveling the Web : Effective Strategies for online marketing  will help you understand important search engine and content strategies to get your site viewed by others such as:

• Content the do's and don'ts;strategies for providing good quality content.
• Search Engine Optimization (SEO), Search Engine Marketing (SEM)
• Offline site support and methods
• Site Redesign can penalize search results
• Sitemaps- Google, Yahoo, Bing
• Paid Search  vs Organic Searches
• Site Quality: Beyond just looking good
• Text vs images, Flash; which is most important
• Dynamic pages are they good or bad?
• Robots.txt file do I need one of these?
• Keywords/phrases
• Monitoring & Analytics
• Marketing & Branding
• PPC Management
• Site Submission
• Navigation
• Site Map
• Spider Friendly URLs
• Page Title
• Meta Descriptions
• Short and Long alt text
• Link Building, Chamber of Commerce, trusted sources

Harness the power of Google with free tools

• Google Analytics
• Google Web Master Tools
• Google Adwords
• Google Trends
• Google's Local Business Center

Course Outline Part II

Social Media: Facebook, Twitter, Blog's, Forums, Groups

• Social Media Concerns
• Will my customers bad mouth me?
• Will my competitors learn to much about me?

• Blog's- Do's, Don'ts and strategies and yes you need to have one.
• RSS- what is this, how can I use it?
• Podcasting
• Facebook-
• Facebook Personal Pages, profiles, and why you need it 
• Facebook Fan Pages- customization, promotions, and applications
• Facebook Groups
• Facebook Events
• Do's, Don'ts
• Strategies, tools  and resources. 

• Twitter
• Twitter Profiles and  Customization- why you need it
• Do's, Don'ts,
• Strategies, Tools and Resources

• You Tube
• YouTUbe Channels
• Groups
• Events
• Do's, Don'ts
• Strategies, tools  and resources.

back to top

• Other Social Media Sites
• Picasa
• Mydeo
• Flickr
• Yahoo Answers
• Wikipedia
• Linked In
• Myspace

Last, but not least a discussion on Email marketing and Press Releases to help you  get the word out.

• Constant Contact
• Integration, customization why you need it.
• PRWeb and other low cost Press Release

Plus a Free Resource CD with all the online marketing tools and resources used in the seminar.